Fendi vs Dior Pre-Owned
Fendi and Dior are both LVMH luxury houses. Fendi is playful and icon-driven (Baguette). Dior is fashion-classic and investment-oriented (Lady Dior). For Thai buyers: Dior holds value better, Fendi offers more entry flexibility.
| Fendi | Dior | |
|---|---|---|
| Icon bag | Baguette (฿29,000–฿90,000) | Lady Dior (฿72,000–฿180,000) |
| Entry price | ฿14,500+ (Mini Baguette) | ฿72,000+ (Lady Dior Mini) |
| Resale vs retail | 40–65% (standard); higher for collaboration pieces | 55–75% |
| Investment case | Weak on standard — strong only on limited (Karl era, collabs) | Moderate — Lady Dior holds value better on secondary market |
| Creative direction | Kim Jones (since 2020) — more minimalist post-Lagerfeld | Maria Grazia Chiuri — feminine, fashion-forward |
| Thailand recognition | Strong — Baguette popular among Thai celebrities | Very strong — Lady Dior royal associations, wide recognition |
| Best pre-owned buy | Baguette niche leather ฿29,000–฿43,000 | Lady Dior M black lambskin ฿72,000–฿126,000 |