What a Rolex Daytona is worth in Thailand
These are the prices Thai shops are asking for a Daytona right now. They are not what you will be offered — they are the ceiling every offer you get is measured against.
Thai shops are asking
฿789,000
฿439,000 – ฿3,045,000 across 49 listings · updated 2026-08-25
How far apart the shops are
6.9×
฿439,000 at the low end, ฿3,045,000 at the high. Ask one shop and you have no way of knowing which end you are on.
Value held
149%
against a ฿529,000 retail price — the secondary market is above retail
Your three routes
No Thai dealer publishes what they will pay you — that is their negotiating position, and we are not going to invent a percentage to fill the gap. What the asking prices above give you is the ceiling every offer you receive is measured against.
paid today
Sell outright to a dealer
The fastest and the most certain, and the least money. The shop has to resell it at the prices above and still make a margin — that gap is what you are paying for speed and certainty.
paid when it sells
Consign it
The shop lists it near the prices above and takes a commission when it sells. Usually nets more than an outright sale, but you carry the risk that it does not sell, and the wait can run to months.
unpredictable
Sell privately via LINE or Facebook
Gets closest to the asking prices above, because nobody is taking a cut. In exchange you have to make a stranger believe the piece is real, you carry the payment risk, and it can take a long time.
The method that actually works
- Get a valuation from at least three shops. Asking prices for the same model vary widely between them, and so do the offers.
- Assemble the box, receipt, authentication card and dust bag first. A full set is worth more than the same piece without one.
- Measure each offer against the asking prices above. If one sits far below the rest, ask the shop why — there is usually a reason, and sometimes it is a good one.
Shops that buy
5 of the 5 shops we track advertise that they buy, and 3 take consignment. Re-checked on their own storefronts every week.
- UsedBrand88handbagsbuys + consignment
- Brandname Voyagehandbagsbuys + consignment
- Time Thai by TAGwatchesbuys
- Conrad Timewatchesbuys + consignment
- Pixiu Watchwatchesbuys
We take no referral fee from any of these shops and have no stake in what you agree with them.
The Thai Market
From live listings at 3 Thai dealers · updated 2026-08-25
Thai dealers are asking
฿789,000
฿439,000 – ฿3,045,000 across 49 listings
vs retail ฿529,000: +49%
Live listings
- ฿439,000Daytona 16523 Yellow Gold Dial Zenith Movement 1996 40mm.
- ฿459,000Daytona 16523 Yellow Gold White Diamond Dial Two-Tone Oyster 1999 40mm.
- ฿489,000Daytona 116523 Yellow Gold Black Dial Two-Tone Oyster 40mm.
- ฿549,000Daytona 116523 White Dial Yellow Gold Two-Tone Oyster 2014 40mm.
- ฿609,000Daytona 116503 Black Dial Two-Tone Oyster 2018 40mm.
- ฿609,000Daytona 116503 Yellow Gold Black Dial Two-Tone Oyster 2017 40mm.
Sourced from Conrad Time, Pixiu Watch, Time Thai by TAG — we sell nothing ourselves and take no commission on these links.
FAQ
- How much can I sell a used Daytona for in Thailand?
- Thai dealers are currently asking ฿439,000 to ฿3,045,000 for a Daytona, with a median of ฿789,000 across 49 listings. What you are offered will be less than this, because the shop has to resell it at a margin — treat these figures as the ceiling your offers are measured against.
- Why doesn't this page just tell me the buy-back price?
- Because no Thai dealer publishes theirs — it is their negotiating position. Rather than invent a percentage, this page shows the one thing that can be verified: what the shops are asking for the same piece right now.
- Outright sale or consignment?
- An outright sale pays today and pays less. Consignment usually nets more, but you wait, and you carry the risk that it does not sell. If you need the money now, sell outright; if you can wait, consign.
- What should I have ready before asking for a quote?
- The box, receipt, authentication card, dust bag and any accessories that came with it. A full set is worth meaningfully more than the identical piece without one.
Buying rather than selling? See Rolex Daytona pre-owned prices